ADVERTISING, STATION OPERATIONS, CONTENT and LOCAL DEMOGRAPHIC INFORMATION

 

Updated:  February, 2024

 

Operations:

VICTOR VALLEY TV is an Independent Television Content Provider. Currently Victor Valley TV's local market serves the cities and communities of Victorville, Barstow, Hesperia, Apple Valley, Adelanto, Oro Grande, Helendale, Phelan, Oak Hills, Pinion Hills, and portions of Lake Arrowhead, Big Bear City, Lake Gregory, Crestline, Lucerne Valley, Lenwood, Newberry Springs, Cajon Summit, Palmdale, Lancaster, Llano, Pearblossom and surrounding county areas. With the utilization of ROKU & AmazonFIRE-TV, Victor Valley TV can reach any internet based streaming TV viewer anyplace in the world. Victor Valley TV airs a variety of programming including retro-comedy, documentary, informational, educational, movies, reality shows, locally produced news briefs and local interest programs, coverage of local events, emergency and non-emergency announcements.

 

 Population & Subscription TV:

The total population in the Victor Valley is estimated to exceed 473,000 as of Q-1, 2023 with an additional estimated 16,000 in the un-incorporated county areas. There are 3 Cable TV providers with an overlapping coverage footprint area of approximately 30.9% of the total coverage area with an estimated subscriber count of 41,000 in the most densely populated areas. Satellite TV subscribers are reported at just under 37,000, making a total of about 78,000 subscriber based TV customers leaving the remainder of households and businesses to use other options to view Television. As many local residents have "cut the cord" to get away from high cable TV bills viewers have switched to other means for TV coverage. Roku, being the largest internet based TV provider has more to offer than any other platform for free (and paid) TV channels for those wishing to keep costs down while providing the largest variety of TV programming.

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 Streaming:

Victor Valley TV's primary viewing audience is through Roku and Amazon Fire TV internet based streaming television platform with a combined viewership potential of up to 60 million viewer households respectively. To access our ROKU feed go to the KVVB.TV-33 app for this and more great channels. At the time of this writing Victor Valley TV has many viewers across all digital and broadcast platforms according to the analytics available through our distribution networks.

 

 Broadcast TV:

According to direct response advertisement results, email feedback, social media, public sources as well as multiple local surveys, it is estimated that over the air broadcast TV coverage is utilized by more than 40% of the total population in the coverage areas.  Total "over the air" channel count is constantly changing as more systems are converting from analog to digital services, thus adding multiple channels every step of the way. At the time of this writing there are approximately 52 OTA (over the air) channels providing a variety of programming to suite most age groups. It is estimated that an additional 34 channels will be in operation within the next few years, making broadcast TV a smart alternative to paid cable or satellite TV.

 

Advertise with us:

From the statistics mentioned above an advertising campaign on Victor Valley TV's channel can be very effective. Our reach alone exceeds local cable TV and with access to our streaming feed the coverage areas are far greater than print, radio and cable TV combined when considering the local advertising market. With several TV advertising packages available in addition to production services, the cost of airing your commercials on Victor Valley TV is less than half the average radio ad campaign cost with a far greater reach. Contact us for a personal consultation at the number or email below or on the "CONTACT US" page.

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For more information please contact us at" victorvalleytv1@gmail.com or call (760) 693-1770.

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